Senior Field Marketing Manager - Federal/Public Sector

November 2

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Handshake

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Technology • Education • HR • internet • careers

501 - 1000

Description

•The Sr. Field Marketing Manager, Federal/Public Sector is a key leader who will be responsible for coordinating and managing a comprehensive field marketing approach for the US public sector, primarily field & account-based marketing, but also have a hand in strategic thought leadership, content, social media, and more. •You will report directly to the Sr. Director of Revenue Marketing and, together, build Handshake’s first federal field marketing strategy. •This is a highly visible role where you’ll have the opportunity to build from the ground up and own the strategy, execution, and optimization of integrated field initiatives that drive awareness, engagement, and expansion into key large federal accounts. •In this role you will work closely with the federal Sales team to ensure alignment to both near-term opportunities and long-term growth strategies.

Requirements

•7+ years of B2B field marketing marketing experience with 3+ years experience in federal and State & Local market segments. •Direct experience designing and building field-focused marketing programs across digital, first & third party events with the federal government. •Experience running hosted and 3rd party virtual events & webinars for different personas. •Deep understanding of federal personas and the federal purchasing and procurement process. •Dependable with strong project management and organization skills with an ability to develop and deliver marketing programs within an ever-evolving environment. •Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization. •Experience with the following technologies: •Marketing Automation: Marketo, Eloqua, HubSpot, Pardot (or similar). •Virtual Event Platforms: Hopin, Goldcast, Zoom Webinar. •Salesforce. •Google Suite (Docs, Slides, Sheets). •Experience with ABM, digital marketing, demand gen and high touch/concierge executive programs is a plus.

Benefits

•💰 Equity and ownership in a fast-growing company. •🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents. •💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support. •💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home. •📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career. •💰 Financial coaching through Origin to help you through your financial journey. •🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work. •🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees). •🥗 Free lunch provided twice a week across all offices. •🤝 Referral bonus to reward you when you bring great talent to Handshake. •🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year. •🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off. •🍼 Family support: We partner with Milk Stork to provide comprehensive 100% employer-sponsored lactation support to traveling parents and guardians. Parental leave coaching and support provided by Parentaly.