Marketing Manager

November 2

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AmeriLife

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Senior Market • Medicare • Final Expense • Hospital Indemnity • Medicare Advantage

1001 - 5000 employees

Founded 1973

💸 Finance

💰 Secondary Market on 2022-06

Description

• Develop and execute strategic marketing plans to promote platforms, with a focus on high-net-worth and ultra-high-net-worth clients. • Collaborate with account management teams to create customized marketing strategies for non-traditional firms and larger, high-margin cases. • Manage and optimize digital marketing, content creation, and campaign management to generate leads and strengthen brand awareness. • Work with internal teams and external partners to create marketing materials, case studies, and thought leadership pieces tailored to trusted advisors. • Identify and develop relationships with key influencers within the trusted advisor community to grow engagement with all platforms. • Track marketing performance metrics and prepare reports to measure campaign success and return on investment.

Requirements

• 10+ years of relevant marketing experience, ideally in financial services, wealth management, or premium financing sectors. • Proven experience in account management, marketing strategy development, and execution in a B2B environment. • Strong understanding of marketing to high-net-worth individuals and trusted advisors. • Exceptional project management skills with the ability to handle multiple priorities in a fast-paced environment. • Excellent communication, presentation, and relationship-building skills. • Ability to collaborate cross-functionally and with external partners to execute initiatives effectively. • Familiarity with digital marketing tools, CRM systems, and data analysis.