Marketing Manager

5 days ago

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Xometry

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Direct Metal Laser Sintering (DMLS) • CNC Machining • Production Manufacturing • Rapid Prototyping • 3D Printing

1001 - 5000

💰 $75M Series E on 2020-09

Description

• Develop and implement comprehensive marketing plans to drive new customer acquisition for our marketplace. • Conduct market research and analysis to identify new target audiences and understand their needs. • Create and execute targeted marketing campaigns across various channels, including digital advertising, content marketing, email marketing, direct mail, partner and affiliate. • Consistently test landing pages to optimize conversion. • Manage and analyze marketing performance metrics to track ROI and identify areas for improvement. • Collaborate with sales, product, marketing and other teams to ensure alignment and effectiveness of marketing initiatives. • Stay up-to-date on industry trends and best practices in digital marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. • 7+ years of experience in digital marketing, with a focus on new customer acquisition. • Strong understanding of digital marketing channels and tactics (e.g., SEO, PPC, social media, 3P email, content marketing). • Proven track record of driving successful lead generation and conversion campaigns. • Excellent analytical and problem-solving skills. • A diligent organizer who can create plans and follow through on them. • Strong communication and interpersonal skills. • Experience working within a marketplace preferred. • Working Knowledge of marketing automation platforms (e.g., HubSpot, Marketo).