Lead Designer

January 7

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CRAFTSMAN+

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CRAFTSMAN+ is a creative technology platform that empowers marketers and creative teams to produce high-quality ads at scale. It provides advertisers with market-leading technology, automation, and creative services to maximize efficiency and drive performance in digital marketing. The platform offers a code-free solution for creating and launching playable ads across various channels, thereby enabling game developers, app advertisers, and agencies to enhance their growth strategies. CRAFTSMAN+ focuses on iteration, testing, and automation to deliver impactful marketing solutions and optimize creative results.

Video Production • Interactive Content • User Acquisition Assets • Mobile Specialized • App Store Videos

11 - 50 employees

📋 Description

• Create style frames and storyboards for graphic, video, or animation projects. • Meet visual requirements and benchmarks for display advertising for large branding campaigns that have the potential to reach millions of viewers. • Translate client and CM+’s strategy into powerful and purposeful creative concepts. • Find creative ways to incorporate data learnings into ad concepts. • Iterate and communicate ideas with wireframes, prototypes, and mocks for interactive ads. • Foster partnerships with a cross-discipline team of designers, engineers, writers, marketers, and strategists. • Contribute and communicate your ideas during creative brainstorming for static, video, and interactive ad concepts. • Motivate and encourage the team to ensure the work is exceeding client expectations. • You will be creating performance marketing creatives (e.g., acquisition, subscription) especially in paid social, interactive ads, and display. • Supplement, scale, and produce and test new ideas across channels.

🎯 Requirements

• 5-8 years of professional experience in a fast-paced creative environment. • A strong portfolio that illustrates conceptual thinking and high fidelity execution. • Strong proficiency in Adobe Creative Suite. • Understanding in designing for mobile digital advertising platforms. • Mentoring and coaching. • Rigorous attention to detail.