Director, Demand Generation

December 27, 2024

🇺🇸 United States – Remote

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $165k - $175k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Criteria Corp

WebsiteLinkedInAll Job Openings

Pre-employment Testing Software • Aptitude Tests • Personality Tests • Skills Tests • Pre-employment tests

51 - 200 employees

Founded 2006

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2019-05

Description

• The Director of Demand Generation will develop and execute programs that generate high-quality leads. • Own the demand generation strategy to achieve pipeline and revenue goals. • Plan, execute, and optimize multi-channel campaigns. • Ensure alignment with sales and product teams for effective execution. • Develop account-based marketing strategies for high-value accounts. • Partner with Revenue Operations to track and analyze KPIs. • Leverage tools such as Salesforce and other Martech solutions. • Work closely with product marketing to align messaging with audience needs. • Own and manage the demand generation budget.

Requirements

• 8+ years of experience in demand generation or growth marketing, with at least 3 years in a leadership role. • Proven track record in driving pipeline and revenue growth in a SaaS B2B environment. • Expertise in ABM strategies, paid media, email marketing, and marketing automation. • Strong analytical skills with experience in attribution models, A/B testing, and campaign performance analysis. • Exceptional leadership, communication, and collaboration skills. • Proficiency in CRM (Salesforce), marketing automation platforms, and data analytics tools. • Experience managing and building reports in Salesforce.