B2B Marketing Lead

September 5

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David Energy

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Energy • Renewables • Retail Energy

11 - 50

Description

David Energy seeks an experienced B2B Marketing Lead to develop and execute growth marketing strategy • Envision a comprehensive strategy for acquiring franchisees and multi-unit operators • Increase awareness and understanding of our energy spend management platform • Collaborate with Sales and Business Development teams on marketing initiatives

Requirements

Track record of building the B2B marketing or growth function at an early-stage startup. • Prefers the pace, uncertainty, and excitement of scaling an early-stage start-up. • 5+ years experience in B2B marketing strategy and execution. • Experience with a wide range of B2B marketing tactics, including but not limited to content marketing, demand generation, ABM, social media, referral programs, and more. • Strong analytical skills to evaluate program + campaign effectiveness, including selecting + building out relevant tracking infrastructure (e.g. Google Analytics, HubSpot, etc) as well as building and reporting on metrics • Major plus: You have experience marketing to franchisees, multi-unit operators, and/or food & beverage and fitness business owners.

Benefits

Base salary of $140,000-$170,000 plus equity • Group medical and dental insurance • Flexible vacation/PTO policy • 401k