Daxko
The Daxko Nation includes several distinct brands: Daxko, CSI Spectrum, Club Automation, AAC, GroupEx PRO, SugarWOD, and Zen Planner. Through these brands, we deliver comprehensive technology solutions and experienced services to health & wellness facilities. Since we began in 1998, we’ve grown to span 68 countries, 10,000 facilities and over 20 million members. Our customers rely on us to be the engine of their growth with deep insight, guidance, technology solutions, and exceptional experiences that make us the industry’s recognized #1 software provider.
software • nonprofit • YMCA • health and wellness organizations • software-as-a-service
501 - 1000 employees
💰 Private Equity Round on 2021-10
Senior Demand Marketing Manager
5 days ago
Daxko
The Daxko Nation includes several distinct brands: Daxko, CSI Spectrum, Club Automation, AAC, GroupEx PRO, SugarWOD, and Zen Planner. Through these brands, we deliver comprehensive technology solutions and experienced services to health & wellness facilities. Since we began in 1998, we’ve grown to span 68 countries, 10,000 facilities and over 20 million members. Our customers rely on us to be the engine of their growth with deep insight, guidance, technology solutions, and exceptional experiences that make us the industry’s recognized #1 software provider.
software • nonprofit • YMCA • health and wellness organizations • software-as-a-service
501 - 1000 employees
💰 Private Equity Round on 2021-10
📋 Description
• Drive integrated, multi-channel marketing campaigns that fuel pipeline growth and revenue. • Collaborate with cross-functional teams to create and execute demand generation strategies. • Develop and execute multi-channel campaigns aligned with targeted audiences and sales objectives. • Create marketing plans that leverage affiliate networks, paid acquisition, search, email, mobile, and website CRO. • Manage the execution, tracking, and optimization of marketing campaigns. • Partner with Sales and Business Development to ensure strong alignment on lead generation. • Own the strategy for paid media, collaborating with the paid team to drive results. • Integrate new campaigns into email nurture programs and optimize audience segmentation. • Establish and refine workflow processes to improve team efficiency and campaign performance. • Build and implement a reporting framework for A/B testing, ensuring data-driven campaign improvements.
🎯 Requirements
• Proven track record in developing and executing integrated B2B marketing campaigns, including goal setting, budget management, and performance measurement. • Expertise in account-based marketing (ABM) and inbound funnel strategies. • Strong knowledge of SEO, CRO, email marketing, content marketing, webinars, events, PPC, and social media. • Ability to analyze data, implement A/B testing strategies, and optimize performance to key KPIs. • Strong collaboration skills, with the ability to partner cross-functionally and drive measurable outcomes. • Bachelor’s degree in Marketing, Business, or a related field. • 4+ years of experience in B2B technology/SaaS marketing.
🏖️ Benefits
• Flexible paid time off • Affordable health, dental, and vision insurance options • Monthly fitness reimbursement • 401(k) matching • New-Parent Paid Leave • Casual work environments • Remote work
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