Marketing Demand Generation Specialist

November 12

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DemandLab

WebsiteLinkedInAll Job Openings

Marketo • Lead Lifecycle Management • Marketing Automation Implemntation/Optimization • Demand Creation Strategy • Salesforce/CRM optimization

11 - 50 employees

Founded 2009

🤝 B2B

Description

• You love marketing, data, and stories. Marketing is why you get out of bed every morning, and it’s the last thing you think about before bed. At DemandLab, you’ll have the enviable task of marketing to marketers. • The B2B Demand Generation Specialist will support revenue goals by planning and executing omnichannel demand generation campaigns, including virtual and in-person events, social media, and content development. • The specialist will be responsible for updating/maintaining our two corporate websites, which are running on WordPress, and managing the various elements of demand generation campaigns in Marketo. The Specialist will also provide sales enablement support and ensure brand voice and style consistency across all channels. • The B2B Demand Generation Specialist will report to the Director of Marketing and collaborate closely with our subject matter experts and sales team members. The Specialist will also work with external contractors/vendors such as PR/Media Relations Reps, paid media partners, and graphic designers. • Facilitate demand generation and engagement plans and campaign prioritization in collaboration with internal stakeholders, and maintain a consistent campaign management process. • Manage a campaign calendar for demand generation programs to provide transparency and create alignment with key stakeholders. • Facilitate and maintain nurture campaigns and client loyalty programs. • Report on demand generation efforts and their effectiveness. Collaborate with writers and team subject matter experts to assist in producing, writing, and editing sales and marketing materials.

Requirements

• 4+ years of experience in B2B demand generation /marketing • 2+ years of Marketo or Hubspot experience • 2+ years of WordPress experience • 2+ years of relevant marketing data reporting/analysis experience • Demonstrable success in executing, managing, and measuring creative, innovative, and results-focused demand generation and engagement programs and campaigns • Track record of managing multiple demand generation programs, including multiple channels, simultaneously • Demonstrated analytical ability, specifically around program measurement and ROI, and the ability to use insights to recommend improvements to marketing programs • Able to create and tell a story through analytics graphics and tabular data such as pivot tables, historical trends and Pareto charts. Must be proficient in managing spreadsheets. • Experience with social media and digital marketing for B2B brands • Competence as a business/marketing writer with a talent for creating engaging social posts, email, and landing page copy • Experience working with and supporting sales professionals • Demonstrated proficiency in written and oral communication skills • Excellent project management skills with superb attention to detail; bonus points for Asana experience • Strong problem-solving ability • Ability to collaborate with teams as well as work independently

Benefits

• Health Care Plan Contribution (Medical) • 100% paid Dental & Vision • Retirement Plan matching as per the region • 100% paid Life Insurance (Basic, Voluntary & AD&D) • Generous Paid Time Off and Flexible Work Plans • Training & Development • Work From Home