Lead Analyst - Analytics

December 6

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dentsu Austria

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51 - 200 employees

Founded 1900

🤝 B2B

📱 Media

🏢 Enterprise

Description

• The Lead Analyst will play an important role in our US-based attribution modeling capabilities. • Reporting into the Sr. Director, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. • Manage data collection with clients. • Develop reports and processes to manage data quality control. • Drive innovation in analytics and achieve client expectations. • Implement and develop attribution models. • Interpret and visualize model estimates and diagnostics. • Drive innovation and continuous improvement.

Requirements

• Bachelor's degree in statistics, economics, applied mathematics, optimization, computer science, or physics preferred (advanced degree preferred). • 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution. • Experience working with and measuring TV, digital media, and CRM data. • Knowledge of statistics/data science including regression, hierarchical or mixed regression, and machine learning techniques. • Advanced modeling skills with Python and R. • Cloud environment experience, especially GCP and AWS. • Experience working with platforms like Databricks a plus. • Data visualization experience with tools like Tableau or Power BI a plus. • An understanding of marketing goals and how different media channels support these goals. • Experience presenting information in spoken, written or visual form to a variety of audiences. • Experience collaborating with global teams to share insights and techniques.

Benefits

• A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.