SVP, Retail Media Analytics

6 days ago

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Description

• This role is a leadership role in the Insights & Analytics practice focused on driving growth, thought leadership, strategic direction and innovation within Retail Media through expertise in data and analytics. • We are looking for an individual that has deep domain expertise retail media, marketing measurement, data monetization that can be a thought and execution partner to our clients helping them drive ROI for their programs. • The SVP is both expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. • This role is a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency. • Our ideal candidate will have a background in retail media, advertising media measurement, ad/mar technology and exposure to addressable identity solutions. • In addition, the candidate will have knowledge of People Based Marketing, brand research, and measurement across personalization & segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. • The ideal candidate will have experience working closely with ad operations teams, a strong quantitative background with working knowledge of new data set identification and onboarding. • This person should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients. • Responsibilities include leading analytics engagements on brand and RMN side helping craft the measurement strategy to maximize returns from their investments, working closely with the executive leadership team, and evaluating and optimizing existing technology partnerships and solutions.

Requirements

• B.S. or MBA, preferably in Marketing or Quantitative Field • 10 years in quantitative business environment within agency environment, ad technology vendors, or analytics firms • Deep in Amazon Advertising, Amazon Marketing Cloud, and bid management ad technology (Pacvue, Skai, Commerce IQ, etc) • Has experience managing large portfolio of brands and multi-million dollar budget with large in-flow of several work streams. • Experience across multiple verticals, CPG is preferred. • Experience with statistical concepts, machine learning and familiarity with AI / Gen AI • Must have experience and expertise across one of more of the following areas : Customer Analytics, Advanced Measurement, ML Driven Personalization, Market Research, Media Analytics, Reporting & BI • Understanding of campaign management/ad serving technology and optimization of digital media campaigns within platforms. • Working knowledge DSPs, third party audience data and CDP platforms • Experience with rich media and data driven creative, including DCO platforms • Able to present complex content simply to senior clients or internal stakeholders • Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum.