Director of Product Marketing

December 3, 2024

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Design Pickle

WebsiteLinkedInAll Job Openings

graphic design • marketing • digital marketing • graphics • print graphics

201 - 500 employees

Founded 2015

🤝 B2B

👥 B2C

☁️ SaaS

Description

• Design Pickle is looking for an experienced Director of Product Marketing to join our team and drive adoption of our product offering to new and existing customers. • Optimize the experience of our existing customers and bring new products and services to market. • The ideal candidate has a strong B2B product marketing background and has managed cross-functional processes required to bring new products and services to market successfully. • Excellent communication and project management skills with driven improvement in key business metrics, including customer acquisition cost (CAC) and customer retention. • This is a hands-on, cross-functional role that requires an innovative and iterative mindset and entrepreneurial spirit. • You will be the founding product marketer who will work closely with a very experienced product, engineering, and design team. • If you are customer-obsessed and aspire to make a significant impact on a company’s trajectory, this role is for you!

Requirements

• 7+ years of experience in B2B product marketing with a demonstrated track record of strong performance. • Experience at SaaS or technology-enabled services at high-growth companies is preferred. • Experience in creating and executing go-to-market strategies for new product launches or major updates, including positioning and promotional tactics. • Experience collaborating with cross-functional teams to define product strategy and execute impactful initiatives. • Knowledge of customer journey mapping, funnel optimization, and tactics to improve conversion rates across the lifecycle. • Excellent written and verbal communication skills with the ability to craft compelling messaging tailored to different personas and segments. • Strong analytical ability with the ability to analyze marketing performance metrics, identify trends, and translate data insights into actionable strategies. • Experience in marketing automation and CRM platforms like HubSpot, Marketo, or similar tools.

Benefits

• Uncapped PTO: Hate seeing your PTO hours decrease as the year goes on? Not anymore! There is no cap or number associated with the amount of PTO days you can request. • Major medical healthcare: We major medical plans as well as Dental and Vision insurance. • Remote-work flexibility: More productive at home? Not based in Scottsdale, AZ? Fine with us! We are a remote-first company with people all over the country. • 401K: Plan for your future with a 401K with a company match. • New parent leave: Design Pickle encourages all primary caregivers to take up to 8 weeks leave for a new family member, including adoption, at full salary. • Short Term / Long Term Disability Options • Remote Work & Wellness Stipends: We offer a yearly stipend for employees to effectively work from home and manage their wellness journey. • Pet insurance: Have a furry friend? Design Pickle offers pet insurance through United Pet Care for discounted vet visits, medication, and procedures. • Team retreats, social events, and adventures: Pickle collaboration is important to us! We host regular social events, get-togethers, and experiences for our staff.