Director, Creative Product Marketing
November 20, 2024
🇺🇸 United States – Remote
💵 $118k - $180k / year
⏰ Full Time
🔴 Lead
🎁 Product Marketing
🦅 H1B Visa Sponsor
Description
• You have a deep understanding of the core principles of what makes ad creative successful within mobile user acquisition campaigns, can effectively lead collaborative efforts with cross functional teams and thrive in an environment with imperfect data.
Requirements
• Ensure top of funnel metrics (IPM, CPI, Retention) are optimized to achieve targets for each game • Comfortable communicating to Executives and cross-functionally, providing regular status updates and progression towards a broader vision • Experience managing others; motivating and identifying growth opportunities for junior team members and working on a plan to get them to fulfill their potential • Quickly adapt to evolving creative market trends • Creative Services lens: explain why an ad is working at scale, and help them understand how to drive incremental revenue by brainstorming around its core principles • Work closely with Data Science to integrate systems for asset rotation and creative quality • Lead Creative Testing - Pioneer creative testing strategy, execution and scale • In addition to UA, understand ASO’s key success metrics and ensure CPM team is actively helping improve those metrics through strategic creative recommendations • Forge new measurement approaches for Brand creative initiatives • Motivate each team (CPM, Creative Services, UA) to be hyper focused on maximizing revenue • Must be willing to work primarily PST hours • Understands the “Why” behind everything - constantly apply learnings to everything we do • Balances approach with respect to art and science • Passionate about the mobile gaming space and creative trends • Proactive in nature and generally curious
Benefits
• Medical insurance • Dental insurance • Vision insurance • Parental leave • Paid time off • 401(k) plan • Life insurance • Disability insurance • Accident insurance
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