Digital Marketing Analytics Manager

2 days ago

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Dexcom

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Continuous Glucose Monitoring • Medical Devices • Diabetes • Decision Support • Data

10,000+ employees

Founded 1999

⚕️ Healthcare Insurance

🧬 Biotechnology

Description

• Responsible for analytics maintenance, insights, and reporting of ecommerce website and digital channels. • Analyze performance data from ecommerce platforms to understand customer behavior and sales trends. • Build and maintain detailed reports and dashboards supervision of KPIs across data sources. • Identify opportunities for improving conversion rates across web and engagement channels. • Craft, implement, and analyze A/B tests to optimize marketing strategies and tactics. • Provide actionable insights and recommendations to drive sales, new user acquisition, and ecommerce conversion rates. • Lead operations through Google Tag Manager to ensure accurate tracking and reporting of marketing activities. • Ensure data accuracy and integrity across all marketing platforms and tools.

Requirements

• Minimum of 4-6 years of experience in digital marketing analytics or a related role. • Proficient with analytics tools such as Google Analytics 4, Google Tag Manager, and data visualization tools like Tableau or Power BI. • Experience with testing and personalization solutions, like VWO, Google Optimize, or similar. • Strong analytical and problem-solving skills with the ability to interpret sophisticated data and provide actionable insights. • Excellent verbal and written communication skills, with the ability to present data and insights to non-technical stakeholders. • High attention to detail in analysis and reporting. • Outstanding interpersonal/diplomatic skills, history of driving results through influence at all levels of the organization. • Proven track record of leading across multiple projects, partnering cross-functionally, and driving growth through successful content marketing strategies in a fast-paced environment. • Strong desire to learn quickly and to work independently with minimal direction, while contributing as part of a team.

Benefits

• A full and comprehensive benefits program. • Growth opportunities on a global scale! • Access to career development through in-house learning programs and/or qualified tuition reimbursement. • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.