Dexcom
Dexcom is a leading provider of continuous glucose monitoring (CGM) systems, revolutionizing how people manage diabetes and track their glucose levels. Known for their best-in-class glucose biosensing technology, Dexcom offers products like the Dexcom G7 CGM system, which provides real-time glucose monitoring and insights to help individuals become healthier. Founded in 1999, Dexcom has consistently innovated in the field of diabetes management, empowering users to take control of their health with accurate and advanced glucose monitoring solutions. Their products are designed for both adults and children and do not require a prescription.
Continuous Glucose Monitoring • Medical Devices • Diabetes • Decision Support • Data
Marketing Manager
March 19
Dexcom
Dexcom is a leading provider of continuous glucose monitoring (CGM) systems, revolutionizing how people manage diabetes and track their glucose levels. Known for their best-in-class glucose biosensing technology, Dexcom offers products like the Dexcom G7 CGM system, which provides real-time glucose monitoring and insights to help individuals become healthier. Founded in 1999, Dexcom has consistently innovated in the field of diabetes management, empowering users to take control of their health with accurate and advanced glucose monitoring solutions. Their products are designed for both adults and children and do not require a prescription.
Continuous Glucose Monitoring • Medical Devices • Diabetes • Decision Support • Data
📋 Description
• Lead end-to-end HCP communications strategy, including content creation based on market insights & aligned to the strategy. • Lead sales enablement: creating digital, CRM-based and print tools that drive uptake for Dexcom among HCPs. • Lead the design and execution of the omnichannel HCP marketing strategy, driving growth and engagement. • Drive HCP strategy by identifying relevant HCP insights, aligning them with consumer and channel marketing strategies, and converting them into strong and differentiated marketing campaigns. • Lead and manage cross-functional projects to ensure the HCP marketing plan is successful. • Collaborate with Sales Training teams to provide appropriate training to sales teams regarding HCP strategy, selling tools, key messages & campaigns. • Report on key HCP performance metrics for all tactics. • Drive strong collaboration with key internal stakeholders including Marketing Team, Clinical Education, Sales, Sales Training, Regulatory, Legal, Medical. • Support HCP conference presence & sponsorships as needed.
🎯 Requirements
• You have 8+ years of HCP marketing experience in pharmaceuticals or medical device with a proven track record of driving growth, deploying effective campaigns & collaborating with sales teams. • Knowledge/experience in diabetes space preferred. • Strong copywriting skills & attention to detail. • Experience or understanding in creating designs and artwork. • Strong project management skills & ability to multi-task. • Effective communication skills; verbal, written and presentation. • CRM or Marketing automation software experience. • Good sense of humor.
🏖️ Benefits
• A full and comprehensive benefits program. • Growth opportunities on a global scale. • Access to career development through in-house learning programs and/or qualified tuition reimbursement. • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
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