Marketing Segment Lead - B2C

4 days ago

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Digital Science

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Digital Science is a company dedicated to enhancing the research lifecycle through innovative technology solutions. They aim to make research processes more efficient, data more effective, and collaboration more seamless, thus driving progress in academic and industry settings. Their product portfolio includes services such as Altmetric, Dimensions, Figshare, Overleaf, and more, which support various research stages from data management to publication. They focus on advancing open and responsible research while maintaining partnerships across academic, governmental, and industrial sectors. Digital Science actively contributes to the evolution of open access and research integrity standards.

Text Mining • Incubator • Science • Artificial Intelligence • Machine Learning

501 - 1000 employees

Founded 2015

🔬 Science

📚 Education

🏢 Enterprise

📋 Description

• We are Digital Science and we are advancing the research ecosystem. • We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. • We believe in better, open, collaborative and inclusive research. • In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. • The Marketing Segment Lead - B2C is the leader and expert responsible for the overall delivery of the segment marketing strategy. • Reporting to the VP of B2C Segment Marketing, this person will be a partner to the product, content, brand, and event teams. • This leader collaborates to define and deliver on priorities, refine messaging, and execute marketing initiatives to drive acquisition, conversion, and retention.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 8+ years of experience in marketing, with a focus on B2C SaaS companies. • Proven track record of developing and executing innovative marketing campaigns for B2C SaaS companies. • Strong understanding of growth marketing tactics. • Familiarity with the scholarly research publishing process, preferred. • Creative marketing abilities with excellent persuasive writing skills. • Hands-on experience with marketing automation tools, such as Eloqua, Pardot, or similar. • Hands-on experience with Asana or other project management tools. • Extensive experience of working within a matrix organisation, demonstrating strong collaborative and stakeholder management skills. • A self-starter with a “roll up your sleeves” attitude toward problem-solving and project management.

🏖️ Benefits

• We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. • The talent we secure is fundamental to us achieving our vision and our growth plans. • We are brave in the pursuit of better • We are collaborative and inclusive • We are always open-minded • We are from and for the community. • We're an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. • Please note that, in light of vaccination mandates for US Government contractors, Digital Science requires that all US-based employees are fully vaccinated against COVID-19, subject to approved accommodations.