January 28
β’ Directive Consulting is the performance marketing agency for SaaS and Tech companies. β’ The Associate Director, Programmatic Strategy & Activation is a pivotal leadership role. β’ Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities. β’ Collaborate cross-functionally with teams to align programmatic initiatives with business objectives. β’ Establish and analyze key performance indicators (KPIs) for campaign performance. β’ Manage relationships with key partners and vendors in the programmatic ecosystem. β’ Act as a thought leader within the organization, sharing industry knowledge.
β’ 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies β’ 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively β’ Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month β’ Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs β’ Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success β’ Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360 β’ Experience supporting Programmatic new business pitches, including audits and presentations β’ Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D β’ Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities β’ Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively
β’ πΉοΈ We have a set living wage at Directive β’ π Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle β’ Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents β’ π§ Mental - Access to certified therapists through Spring Health, membership to Headspace β’ πͺ Physical - Gympass β’ π« Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave β’ π° Financial - Traditional and Roth 401(k) with a 3% company match β’ π Bonus - Annual bonus based on tenure, which scales in total amount over time β’ π΄ Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
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