Associate Director - Programmatic

January 28

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Directive

NOCOLOGY β€’ IT Support β€’ Web Design β€’ Cloud Hosting. JoomConnect

Description

β€’ Directive Consulting is the performance marketing agency for SaaS and Tech companies. β€’ The Associate Director, Programmatic Strategy & Activation is a pivotal leadership role. β€’ Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities. β€’ Collaborate cross-functionally with teams to align programmatic initiatives with business objectives. β€’ Establish and analyze key performance indicators (KPIs) for campaign performance. β€’ Manage relationships with key partners and vendors in the programmatic ecosystem. β€’ Act as a thought leader within the organization, sharing industry knowledge.

Requirements

β€’ 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies β€’ 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively β€’ Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month β€’ Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs β€’ Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success β€’ Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360 β€’ Experience supporting Programmatic new business pitches, including audits and presentations β€’ Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D β€’ Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities β€’ Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Benefits

β€’ πŸ•ΉοΈ We have a set living wage at Directive β€’ πŸ™ Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle β€’ Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents β€’ 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace β€’ πŸ’ͺ Physical - Gympass β€’ πŸ›« Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave β€’ πŸ’° Financial - Traditional and Roth 401(k) with a 3% company match β€’ 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time β€’ 🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

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πŸ‡ΊπŸ‡Έ United States – Remote

πŸ’΅ $130k - $180k / year

πŸ’° $120k Seed Round on 2017-03

⏰ Full Time

🟠 Senior

πŸ‘” Director

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