Director of Digital Programmatic Strategy

6 days ago

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Directive

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Description

• As Director of Programmatic, you’ll be tasked with leading the Programmatic division in department growth, client performance & retention, product innovation, team member development, and accountability, as well as thought leadership, both external and internal. • You are critical in elevating Directive into the upper echelon of performance marketing agencies. • Develop and implement a comprehensive programmatic strategy that aligns with broader business objectives and client goals. • Develop Programmatic methodology that aligns with Directive’s Customer Generation methodology. • Identify and evaluate new opportunities for programmatic growth and innovation, staying ahead of industry trends. • Oversee the execution, optimization, and reporting of programmatic campaigns to ensure maximum performance and ROI. • Implement a data-driven approach to campaign analysis, leveraging advanced targeting, creative strategies, and optimization techniques. • Lead, mentor, and develop a team of programmatic strategists, fostering a collaborative and high-performance culture. • Provide ongoing training and development to enhance the team's expertise in programmatic buying and optimization. • Serve as the programmatic expert in sales pitches and client meetings, articulating the value and strategy behind campaigns. • Leverage various DSPs (e.g., The Trade Desk, Google Display & Video 360) to drive campaign success, focusing strongly on programmatic display, video, OTT/CTV, and audio. • Collaborate with cross-functional teams (e.g., paid search, marketing ops, creative) to refine and enhance the programmatic product offering. • Drive the innovation of new products, formats, and targeting strategies to enhance programmatic solutions for clients. • Oversee department budget, including staffing and resource requirements like capacity planning and maintaining healthy margins.

Requirements

• 5+ years of experience in programmatic advertising, with a minimum of 3 years in a leadership role within a performance marketing agency. • Proven track record in developing and managing high-performance programmatic campaigns across the B2B tech/SaaS space. • Deep knowledge of the programmatic ecosystem, including DSPs, ad exchanges, data providers, and measurement platforms. • Strong analytical skills, proficient in Excel/Sheets, Google Analytics, and other campaign analysis tools. • Excellent leadership, communication, and interpersonal skills. • Ability to thrive in a fast-paced, performance-driven environment. • Proactively cultivating innovation/disruption and can effectively integrate new ideas into ongoing processes. • Experience communicating as an executive sponsor of key accounts; exceptional customer service and communication with the C-Suite during key moments such as Annual Business Reviews or Renewal conversations • A dynamic performance-marketing mindset for B2B, a clear POV on what is needed to drive performance success and curiosity for what’s ahead in the Programmatic Space for B2B SaaS and Tech organizations.

Benefits

• 🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents • Benefits to Support the Whole Person: • 🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace • 💪  Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • 💰 Financial - Traditional and Roth 401(k) with a 3% company match • 🌟  Bonus - Annual bonus based on tenure, which scales in total amount over time • 🌴  Annual Anniversary Trip