Senior Social Media Strategist

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Directive

WebsiteLinkedInAll Job Openings

NOCOLOGY • IT Support • Web Design • Cloud Hosting. JoomConnect

11 - 50 employees

🔒 Cybersecurity

🛍️ eCommerce

Description

• Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams! • We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! • We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! • This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it! • The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Requirements

• 4+ years experience working at a performance/digital marketing agency (bonus for B2B) • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads • Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more • Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more • Ability to delegate to junior team members to ensure joint success • Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Ability to drive results and measure via OCT • Experience with audience segmentation by tier, job title etc. • Proven and measurable success with mid-market or enterprise accounts • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you’re a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You’re quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed

Benefits

• 🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents • Benefits to Support the Whole Person: • 🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace • 💪  Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • 💰 Financial - Traditional and Roth 401(k) with a 3% company match • 🌟  Bonus - Annual bonus based on tenure, which scales in total amount over time