Senior Product Marketing Specialist

2 days ago

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Discogs

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We're on a mission to build the biggest and most comprehensive international music database and marketplace.

Music • Database • Marketplace • Community • Collection

51 - 200

💰 $2.5M Venture Round on 2018-01

Description

• Lead the development and execution of go-to-market campaigns that cater to different user segments, fostering increased engagement and interaction. • Conduct comprehensive market research and data analysis to gain insights into the diverse behaviors and preferences of Discogs' audience, including buying, selling, contributing, and other interactions. • Collaborate closely with the Product and UX organizations to inform decisions related to user engagement and experience, utilizing external industry best-practices and internal data-driven findings. • Manage adoption initiatives across a diverse set of collector and marketplace products. • Utilize analytics systems to monitor and manage performance metrics, enabling early optimization and continuous improvement of marketing efforts. • Champion a holistic understanding of Discogs' offerings and user journeys, leveraging this knowledge to drive customer segmentation, targeting, and personalized outreach. • Act as the 'voice of marketing' between Marketing and Product teams, fostering open communication, clarity, and mutual accountability in achieving shared objectives. • Keep abreast of industry trends, competitive landscape, and user feedback to propose innovative strategies that enhance Discogs' market position and user experience. • Collaborate with cross-functional teams within Discogs to ensure consistent messaging, brand positioning, and user experience across all touchpoints. • Other duties as assigned.

Requirements

• 5+ years of work experience in product marketing with go-to-market campaign responsibilities. • BS/BA in Marketing, Marketing Analytics or related. • Proven hands-on experience and competency using, understanding and articulating insights from data, strong fluency in Excel and/or other analytics tools such as Google Analytics, Hubspot, HotJar, Amplitude or similar. Basic SQL skills are a plus. • Hands-on experience using and gathering data from Google Analytics or related. • Demonstrative past experience in user feedback and research or related experience in program management, campaign execution, audience development and segmentation, or product marketing. • Actively understand all features, functionality, and product offerings available to the visitors who buy, sell, and manage their collections on Discogs, using that knowledge to leverage customer insights to better segment, target, and reach potential customers. • Strong analytical skills and a data-driven approach to problem-solving. • Adopt a systematic approach while analyzing data and be able to glean insights to make impactful marketing campaigns and product recommendations.

Benefits

• Competitive compensation: salary, plus performance-related bonus program • 401(k) with employer match • 100% company-paid medical and dental insurance benefits for you and your dependents • 4 weeks paid vacation, increasing based on tenure • 18 weeks paid leave for birth moms • 8 weeks paid parental leave, including for adoption • Monthly wellness allowance • Annual professional and personal development allowance • Work from home office set-up and expense allowances • Flexible work location opportunities • Employer matching toward charitable contributions