Senior Marketing and Promotions Associate

3 days ago

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DraftKings Inc.

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Fantasy Sports • Web Based Software Engineering • Gaming • sports betting • analytics

1001 - 5000

Description

• As a Senior Marketing and Promotions associate, you'll become a go-to expert for our bonus and promotional tools. • Manage the merchandising of promotions within the Daily Fantasy platform. • Optimize the DFS site experience through data-driven insights. • Own creative brief requests for promotions and ensure timely delivery of assets. • Develop targeted contest and gamestyle marketing strategies. • Utilize historical data to optimize operational calendars. • Partner with Marketing and other product verticals for quality execution of promotions. • Participate in go-to-market planning for offers and site-wide marketing themes. • Lead the strategy and execution of our Daily Fantasy Achievements program, building milestone-based rewards.

Requirements

• At least 2 years in Gaming or Consumer Tech roles with experience in a promotions or merchandising role. • Passion for fantasy sports. • Data-driven and strategic mindset with a deep understanding of the real money gaming landscape. • Ability to work independently or with a team in a fast-paced, results-driven, and dynamic environment. • Excellent written and verbal communication skills, with a creative approach to messaging and content strategy. • Proven project management capabilities with the ability to manage multiple campaigns simultaneously.