Events Marketing Manager - B2B Marketing

3 days ago

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Logo of Emburse

Emburse

501 - 1000

💰 Private Equity Round on 2019-07

Description

• Event Marketing Managers at Emburse is a dynamic role within the company's marketing department and is responsible for the strategic planning and execution of various in-person and virtual events, from trade shows to webinars, aligning them with the company’s overall marketing goals. • They will partner across marketing and other departments to craft events that effectively communicate the brand’s message, engage the target audience, and generate leads. • They will host and lead cross-functional meetings to prepare event participants, including senior management, and clearly communicate event objectives and results to broader groups. • They gather and present KPIs and continuously explore options to improve event outcomes

Requirements

• Bachelor’s degree required • Minimum of 3-5 years of proven experience in a B2B marketing and events role • Analytical, data-driven mindset to develop plans aligned with company objectives and pipeline goals • Experience in developing and executing integrated event strategies in collaboration with various teams • Experience in tracking event contribution to pipeline health and reporting on ROI • Experience building strong relationships with cross-functional teams and senior management • Strong project management and organization skills with the ability to independently manage multiple initiatives at once • Creative problem-solving skills and willingness to think “out of the box” • Working knowledge of Salesforce • Willingness to travel 25%-50% (aligned with all current safety protocols) • Excellent written/oral communications and analytical skills

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