Senior On-Premise Marketing Manager

November 14

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Liquid Death

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decapitating thirst

51 - 200

Description

• Identify and discern high volume, on brand accounts in each territory • Develop branding and awareness strategies to drive sales by using branded POS materials, menu placements/signature cocktails, SKU line expansions, and retail partnerships where appropriate • Work closely with distribution partners to manage key on-premise accounts and lead the sales process • Collaborate internally with sales reps, district managers, and key account specialists • Consistent relationship management across key accounts and distributor partners, plus their on-premise teams • Work with distribution partners to lead incentive programs and participate in ABPs (Annual Business Plans) to drive sales • Analyze data within VIP to spot market trends and support brand growth within the on-premise channel in each territory • Use Liquid Death guidelines to align on-premise short and long-term strategies with the company’s overall business goals • Develop and execute fun and engaging marketing tactics such as on-site events, sampling, sweepstakes, and giveaways • Allocate resources to maximize ROI and product relevance on-premise • Monitor market trends, competition, and analyze reports • Build strong relationships with key decision-makers and staff to create “brand ambassadors” • Develop key account relationships and attend on-site promotional events

Requirements

• Bachelor’s Degree preferred or equivalent in Business or Sales Marketing • Minimum of 4 years of marketing and/or sales experience within the beverage and distributor environment • VIP software experience • Data driven • Strong organizational, interpersonal, and communication skills (written and verbal) • Great social skills with the ability to build relationships quickly • Excellent negotiator & influencer, preferably with distribution partners • Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides) • Hospitality experience and an existing network • Willing to work on weekends and nights fairly often and ability to travel 75% of the time • Ability to lift up to 25 lbs