Accounts-Based Marketing Manager

Yesterday

Apply Now

Receive Emails with Similar Jobs

Rectangle Health

WebsiteLinkedInAll Job Openings

Patient Payments • Individual Member Premiums • Practice Management Bridge • One Integrated System • Electronic Signature Capture

201 - 500

💰 Private Equity Round on 2021-11

Description

• Rectangle Health is looking for an Account-Based Marketing (ABM) Manager to lead the development, execution, and optimization of account-based marketing programs aimed at driving engagement and revenue growth for high-priority accounts. • Play a pivotal role in shaping account-based strategies while collaborating closely with sales to deliver personalized, targeted marketing campaigns that align with business goals and drive measurable results. • Define, implement, and continuously refine the ABM strategy to target and nurture high-value accounts, ensuring alignment with sales goals and objectives. • Lead the execution and optimization of multi-channel ABM campaigns, utilizing email, web, gifting, social, events, and direct mail. • Partner with sales to build and execute personalized marketing strategies that drive interaction and conversion, providing critical insights for outreach and engagement. • Conduct thorough research on target accounts to uncover their unique pain points, needs, and opportunities, driving more targeted and precise marketing efforts. • Collaborate with content, creative, and product marketing teams to produce customized materials and assets that directly address the specific challenges and objectives of target accounts. • Track, analyze, and report ABM campaign performance metrics, offering data-informed recommendations to optimize future campaigns and ensure alignment with overarching business goals. • Leverage and manage marketing automation tools, CRM systems, and ABM platforms to enhance the efficiency and success of account-based marketing. • Collaborate with events, digital marketing, and other teams to integrate ABM tactics into broader marketing initiatives. • Stay current on the latest ABM best practices, emerging tools, and industry innovations, sharing insights with the broader teams to maintain cutting-edge marketing approaches. • Provide general and flexible marketing support for cross-functional projects as needed, contributing to the success of various initiatives.

Requirements

• At least 5 years of B2B marketing experience, with a strong focus on account-based marketing. • Experience in SaaS, Tech, Fintech, or Healthcare ideal. • Ability to plan, manage, and execute several ABM marketing programs simultaneously. • Exceptional ability to lead, influence, and collaborate cross-functionally, both internally and externally to the organization. • Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done. • Creative and a strategic mindset with the ability to think outside the box. • Proficient in marketing automation tools, CRM, and email marketing platforms. • Ability and willingness to travel to company related gatherings as needed.

Benefits

• Competitive health, dental, and vision benefits • Guardian Hospital Indemnity coverage • Life & LTD • 401(k) matching up to 3%