Director of Retail Operations

February 27

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OLIPOP PBC

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OLIPOP PBC is a company that offers a variety of beverages inspired by classic soda flavors. These beverages are designed as a healthier alternative to traditional sodas, featuring prebiotic soluble fibers and reduced calorie content, making them a functional and digestive-friendly option. Their product range includes flavors like Vintage Cola, Root Beer, Cream Soda, and Cherry Cola, among others. OLIPOP promotes its drinks as guilt-free indulgences that provide both nostalgic enjoyment and health benefits, catering to consumers interested in wellness and digestive health. The company also engages in direct-to-consumer sales and offers subscription services for ongoing savings.

51 - 200 employees

Founded 2017

🧘 Wellness

👥 B2C

🛍️ eCommerce

📋 Description

• Manages overall retail operations budget to plan. • Triage customer retail issues and distribution opportunities working with 3P merchandising partners and sales account managers to maximize retail operations. • Communicate competitive activity back to the organization re: assortment, pricing, shelving and promotion changes. • Identify and partner with the marketing and sales ops team to develop retail operation tools needed to drive the business including but not limited to POS, demo/roadshow supplies, field applied IRCs and tear pads, and coolers. • Manage, maintain and leverage CRM tool (Wiser). • Monitor success of 3P and broker partners through 3P analysis report. Evaluate ROI and make necessary strategy changes as our needs change. • 3rd Party Merchandising vendor training and management (Dirty Hands, Basemakers, Green Spoon, Advantage, Fresh Source). • Aligning with the sales team and broker retail on account specific missions and selling priorities min. 30 days in advance of execution. • Track and report speed to shelf on new items. • Verify compliance on agreed upon shelf and merchandising price points, communicate discrepancies to the team • Conduct monthly meetings with each third party partner, validating upcoming retail execution priorities for the next 60 days and reviewing scorecard results to track performance. • Utilize existing and/or develop scorecards required to hold broker partners accountable to KPI metrics tied to the plan. • Conduct brand training with 3P merch teams and brokers; conduct regular ride-alongs to monitor audit activity. • Accepts responsibility for the organizational goals by taking ownership of new and different duties and identifying new opportunities within the sales department.

🎯 Requirements

• 7-10 years of sales operations experience in a CPG company • Experience developing sales operations tools • Strong written and verbal communication skills • Excellent negotiation skills • Prior key account experience strongly preferred • Experience managing brokers and managing 3Ps • Ability to work cross-functionally with internal departments such as sales, marketing, and finance as well as external partners • Strong leadership skills and experience managing third-party partners • Experience with Wiser or similar CRM system