Acquisition Lifecycle Marketing Manager

2 days ago

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Dropbox

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Cross-platform file sync • File sharing • Online backup • Cloud storage • Collaboration

1001 - 5000

Description

• We are looking for an acquisition lifecycle marketer to level up our customer acquisition efforts. • As an acquisition lifecycle marketer, you will develop, execute, and optimize comprehensive nurture marketing strategies to better engage Dropbox prospects with the ultimate goal of improving funnel conversion rates and revenue. • You understand the marketing & sales process and associated tech stacks, are obsessed with testing & reporting, and have the strategic & creative chops to deliver on key objectives while keeping the customer experience front and center. • You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely with cross-functional partners, including Sales, Product Marketing, Digital Marketing leads, and more. • Craft and optimize multi-channel demand generation and prospect nurture campaigns across product lines and geographies to generate high-quality leads • Implement lead generation programs to drive marketing-sourced pipeline for Sales • Utilize both inbound and outbound marketing tactics to capture and nurture leads • Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates • Collaborate with data science, content, design, and digital marketing teams • Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them • Inform the optimal lead scoring and routing approach to optimize quality of leads

Requirements

• Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles • Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies • Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs • Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes • Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams • Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments • Experience and understanding of Salesforce (SFDC) and Marketo