Director of Product Marketing
October 9
Description
• About Dutchie: Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. • About the Role: We are looking for a Director of Product Marketing to drive strategic initiatives across our core product lines, including e-commerce, point of sale, loyalty, fintech, and adtech. • Drive Strategic Product Marketing: Collaborate with cross-functional teams (Product, Sales, and External Affairs) to define go-to-market strategies and develop positioning for our product lines. • Navigate Complex Market Dynamics: Work closely with stakeholders to ensure that our product marketing efforts align with the unique regulatory landscape of the cannabis tech industry. • Develop and Execute GTM Plans: Create and execute go-to-market plans that drive adoption across all customer segments. • Content and Sales Enablement: Build impactful product marketing materials and support the sales team with content, training, and enablement tools.
Requirements
• 8+ years of product marketing experience, preferably in fintech, e-commerce, adtech, or similar high-growth B2B industries. • Experience in a nascent or highly regulated industry; familiarity with the cannabis industry is a strong plus. • Proven track record of driving growth in industries with a limited market size. • Excellent cross-functional collaboration and communication skills (ability to partner closely with Product, Sales, Legal, and Leadership teams). • Creative problem solver with the ability to balance multiple high-priority initiatives and deliver results with minimal oversight. • Strong storytelling ability, creating compelling narratives around complex products to drive customer adoption and success.
Benefits
• Full medical benefits including dental and vision plans to ensure you always have the best care. • Equity packages in the form of stock options to all employees. • Technology (hardware, software, reading materials, etc..) allowance • Flexible vacation and sick days
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