Lifecycle Marketing Manager

3 days ago

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Consumer Lending • Financial Technology • Mission Driven • Value driven

201 - 500

Description

• Our mission is to make higher education accessible and affordable for everyone. • We empower students with financial support and supercharge their ability to pay down their debt. • Earnies are committed to helping students live their best lives, free from the stress of student debt. • As the Lifecycle Marketing Manager, you will report to the Head of Lifecycle Marketing. • You will own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts.

Requirements

• 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment • 3+ years of experience developing lifecycle/CRM engagement programs • Experience in audience segmentation and targeting using database information and real-time event data • Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau • Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA) • Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github

Benefits

• Health, Dental, & Vision benefits plus savings plans • Mac computers + work-from-home stipend to set up your home office • Monthly internet and phone reimbursement • Employee Stock Purchase Plan • Restricted Stock Units (RSUs) • 401(k) plan to help you save for retirement plus a company match • Robust tuition reimbursement program • $1,000 travel perk on each Earnie-versary to anywhere in the world • Competitive days of annual PTO • Competitive parental leave