Senior Manager, Content Marketing

3 days ago

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Earnest

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Consumer Lending • Financial Technology • Mission Driven • Value driven

201 - 500

Description

• Our mission is to make higher education accessible and affordable for everyone. • The Senior Manager, Content Marketing position will report to the Head of Brand and Content. • Develop and implement a comprehensive content strategy aligned with Earnest's mission, key performance indicators (KPIs), and editorial narratives. • Collaborate with product marketing, brand, design, and PR teams to ensure cohesive messaging across platforms. • Oversee the creation of high-quality, engaging content across formats such as blog articles, case studies, social media, and video. • Manage a team of freelance writers, and partner with designers to bring content to life across channels. • Optimize content for SEO, organic growth, and brand awareness, while refining strategies based on performance metrics. • Shape and promote Earnest’s mission through engaging, high-quality content. • Drive organic growth and increase brand awareness through strategic content initiatives. • Elevate content performance by leveraging data-driven insights and refining content strategies. • Ensure consistent, cohesive messaging across platforms, enhancing brand identity and visibility. • Create compelling narratives that resonate with target audiences and support Earnest's business goals.

Requirements

• 6+ years of experience in content marketing, with a focus on strategy and execution. • Bachelor's degree or equivalent in Marketing, English, Communications, Journalism, or a related field. • Exceptional writing and editing skills, with a proven track record of published work. • Proficiency in content management systems, SEO tools, and analytics platforms. • Strong understanding of SEO best practices and content optimization techniques. • Ability to distill complex topics into approachable, engaging content for a consumer audience. • Experience working with designers to create content that is visually compelling and aligned with brand standards. • Demonstrated success in applying data to improve content performance. • Social media experience, including managing and creating posts for platforms, in collaboration with the Communications team. • Willingness to travel to the Oakland office monthly to collaborate with other Earnies.

Benefits

• Health, Dental, & Vision benefits plus savings plans • Mac computers + work-from-home stipend to set up your home office • Monthly internet and phone reimbursement • Employee Stock Purchase Plan • Restricted Stock Units (RSUs) • 401(k) plan to help you save for retirement plus a company match • Robust tuition reimbursement program • $1,000 travel perk on each Earnie-versary to anywhere in the world • Competitive days of annual PTO • Competitive parental leave