Marketing Specialist - Americas

2 days ago

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ECIS, the Educational Collaborative for International Schools

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Your platform for international education

Professional Learning • Advocacy • Research • Funding (Grants and Fellowships) • Advisory

2 - 10

Description

• As the Marketing Manager, own and elevate the Faria brand in the Americas. • Generate leads and drive customer acquisition through strategic marketing campaigns. • Coordinate with the Global Marketing team for marketing strategy and plans. • Collaborate with Product Managers to execute customer communications across various mediums. • Report on marketing activities to improve return on investment and lead quality. • Build understanding of learning platform and education trends for better marketing.

Requirements

• 3+ years of B2B marketing experience is a prerequisite. • Understanding of education, the Learning Management System market, and/or EdTech/SaaS is highly preferred. • Utilising methods and processes to drive demand generation to support the sales pipeline. • Proven ability to plan and execute product communications & marketing that resonates with international educators by solving their pain points and challenges (jobs to be done). • Mastery of marketing automation tools including Hubspot, CRM and lists & data management, and optimising cohort-based conversion funnels. • Strong spoken & written communication for copywriting review. • Innate design sense with meticulous attention-to-detail and ability to build on existing Style Guides with on-point brand consistency. • Ideally a BA in Marketing or Communications.

Benefits

• PTO for vacation (16 days, increasing with tenure), sick (10), holidays (11) and other life events • Medical, dental, vision, life and disability insurances • Monthly health and wellness allowance • 401(k) & Roth Retirement Plans, Faria offers a 3% match up to 6% of employee invested funds • Company AT&T wireless plan • Professional development activities & budget • Various employee recognition programs and company sponsored social events • Unlimited books budget