Product Marketing Manager - eCommerce

3 hours ago

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Elevar

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Google Analytics • Conversion Optimization • eCommerce • Data Analysis • User Experience

11 - 50

Description

• Are you a creative and strategic thinker with a passion for telling bold product stories? • Elevar is seeking a Product Marketing Manager to join our innovative team! • In this role, you will be pivotal in crafting and executing marketing strategies that elevate our products and drive growth. • You will work closely with cross-functional teams, including product development and sales, to ensure that our messaging resonates with our target audience. • Your insights and expertise will help shape product positioning, competitive analysis, and comprehensive go-to-market strategies for our cutting-edge conversion tracking solutions.

Requirements

• Develop and implement comprehensive marketing strategies to promote our product offerings in the eCommerce SaaS space. • Keep a pulse on the voice of the customer, using their "AHA" moments to create compelling product positioning, messaging, and value propositions for our marketing. • Conduct market research and competitive analysis to inform product development and marketing initiatives • Write and update key areas of the website and landing pages in collaboration with the Growth team, including but not limited to product pages and integrations, ensuring that products are accurately positioned and marketed. • Own and write content for and the build of product experiences such as product-led onboarding email series, product walk-throughs, and in-app messaging to guide users through key features and highlight new functionalities, helping customers achieve their first time to value. • Lead marketing for product launches, including creating marketing collateral, sales enablement tools, and customer communications. • Collaborate with sales and customer success teams to ensure alignment and support for product launches and promotions. • Engage with customers and prospects to gather feedback and insights, ensuring their needs are met and informed in product development.

Benefits

• US Benefits effective the first day of the month following hire date! • Health benefits, company-paid long-term disability, voluntary short-term disability, company-paid Life and AD&D insurance, voluntary supplemental Life insurance (employee/spouse/child), and health and dependent care flexible spending accounts all effective the first day of the month following the month of hire. • Free Virtual Medical Visits for employees and dependents enrolled in a medical plan. • Quarterly enrollment 401(k) Savings and Investment Plan with 50% company match up to 6% of the employee contribution. 100% vested in only 3 years! • Paid Time Off (PTO) • Paid Holidays • Employee Assistance Program