Growth and Demand Generation Marketing Manager

3 days ago

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Equus Software

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Description

• We are looking for a results-driven and highly motivated Growth and Demand Generation Marketing Manager to join our dynamic, rapidly expanding software company. • In this strategic role, you will design and lead impactful multi-channel lead generation campaigns that build a scalable demand generation engine and drive a consistent flow of qualified leads. • You’ll work closely with executive leadership to align marketing initiatives with broader business goals, helping shape campaign structures, enhance performance, and contribute meaningfully to our company’s growth. • This is an exciting opportunity to be on the ground floor of a growing team, where you will develop strategies, optimize outreach efforts, and build processes that generate significant impact. • The ideal candidate is a creative problem solver with a proven record in B2B software marketing who thrives on leveraging data and insights to develop high-performing, efficient campaigns. • If you’re passionate about data-driven marketing and excited to shape a demand generation function from the ground up, we’d love to connect with you!

Requirements

• Proven Experience: 5+ years of experience in B2B demand generation or growth marketing in the software or technology sector, with a proven track record of driving and measuring results. • Analytical & Data-Driven: Deep understanding of analytics tools and marketing metrics; strong ability to interpret data, derive insights, and make data-informed decisions to optimize campaigns and improve ROI. • Expertise in Marketing Technology: Skilled in using marketing automation tools (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and advertising platforms (LinkedIn Campaign Manager, Google Ads). • Creative & Strategic Mindset: Ability to craft persuasive and creative ad copy and email sequences that engage target audiences and effectively convey value propositions. • Collaboration Skills: Proven ability to work cross-functionally and communicate effectively with Sales, Content, and Product teams to drive integrated demand generation campaigns.

Benefits

• Flexible Health Benefits • Holiday • PTO (25 days) • Sick • Retirement Matching 401(k) • Maternity/Paternity • Volunteer Day • Referral Program