Vice President of Product Marketing

August 27

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Euronet Worldwide

WebsiteLinkedInAll Job Openings

Leading global financial technology solutions and payments provider

EFT • outsourcing • prepaid • money transfer • software

5001 - 10000

💰 $1.3G Post-IPO Debt on 2022-10

Description

• Develop and execute the product marketing strategy to support overall business goals, including market analysis, competitive analysis, customer segmentation and customer insights. • Partner with Sales and Product Management to drive demand generation activities, and to align marketing campaigns and sales strategies with product offerings and market opportunities. • Create compelling product positioning, messaging, and value propositions that resonate with target customers and differentiate the company's products in the market. • Oversee the development of all product-related marketing content, including sales enablement tools, product demos, and case studies. • Collaborate with Product Management to define and execute go-to-market strategies for new product launches, ensuring successful market entry and adoption. • Conduct ongoing market research and analysis to identify trends, opportunities and competitor activities, providing actionable insights to inform product development and marketing strategies. • Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and campaigns, reporting results to executive leadership. • Lead and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

Requirements

• Bachelor’s degree in Business, or a related field; MBA or advanced degree preferred • 10+ years of experience in product marketing, with at least 5 years in a leadership role • Proven track record of successfully launching and marketing products in a B2B or B2C environment. Experience with payment products and solutions is preferred. • Strong understanding of market research, customer segmentation, and competitive analysis • Exceptional communication, presentation, and interpersonal skills • Ability to lead and inspire a diverse team in a fast-paced, dynamic environment • Experience working closely with Product Management, Sales, and other cross-functional teams • Data-driven mindset with the ability to analyze performance metrics and make informed decisions

Benefits

• 401(k) Plan • Health/Dental/Vision Insurance • Employee Stock Purchase Plan • Company-paid Life Insurance • Company-paid disability insurance • Tuition Reimbursement • Paid Time Off • Paid Volunteer Days • Paid Holidays • Casual Office Attire • Plus many more employee perks & incentives!