Senior Lifecycle Marketing Manager

4 days ago

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Eventbrite

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event ticketing • event registration • tickets • event planning • social commerce

501 - 1000

Description

• Responsible for architecting initiatives that establish customer relationships and inspire engagement and retention • Create, execute, and maintain campaigns and marketing plans • Collaborate with cross-functional teams to maximize business impact • Manage multiple concurrent projects and meet tight deadlines • Develop, execute, and optimize customer campaigns from conception to launch • Measure, monitor, and report on performance metrics for all communication types • Collaborate to create and execute integrated, cross-channel campaigns • Assist with distribution efforts in channels outside of email as needed

Requirements

• 4+ years of email marketing experience • Proven record of building and optimizing multiple marketing campaigns • Experience with email delivery platforms and CRM software, especially Hubspot and Braze • Experience with mobile marketing (push and SMS) • Attention to detail and excellent organizational skills • Experience in audience segmentation and targeting • Exceptional communication and writing skills • Experience writing customer-facing content that is on-brand and relevant • Define, measure, track, and report on relevant metrics • Experience running A/B tests and deriving insights • Strong Excel skills and ability to analyze large data sets • Resourceful problem-solving instincts • Bachelor’s degree

Benefits

• Comprehensive benefits and wellness package above standard medical benefits • Remote support, wellness allowance, family planning benefit, financial planning service • Other wellness resources like Modern Health and monthly day off (BriteBreaks)