eCommerce Analytics Manager
November 27
🇺🇸 United States – Remote
💵 $95k - $130k / year
⏰ Full Time
🔴 Lead
🟠 Senior
🛍️ E-commerce
🗽 H1B Visa Sponsor
Description
• Design, conduct and interpret analytics to answer business questions with a focus on turning them into actionable insights, driving growth and improving the digital customer experience, with the guidance of the VP eCommerce, business and independently • Pull and analyze data to help support the growth strategy for the ecommerce business with a focus on improving the conversion funnel, merchandising and user experience • Analyze the impact of marketing channels (paid, CRM, organic, direct) to core metrics (traffic, conversion, AOV, new and repeat customers) • Synthesize drivers and draggers turning them into actionable insights and recommendations to drive growth based on the findings • Accountable for the integrity of all eCommerce reporting and insights, including weekly, monthly, and quarterly reporting of KPIs tied to revenue • Develop and maintain comprehensive data tracking plans to ensure alignment with business objectives to accurately capture and utilize relevant metrics for strategic decision making including eComm performance paid media investments • Key contributor to business reviews, testing and product roadmap • Use customer data and feedback to understand shopping behaviors, buying trends, product trends, retention, loyalty, lifetime value, and more to inform loyalty strategies. • Partner with the enterprise Data & Analytics department to investigate, troubleshoot and resolve data anomalies. Collaborate and provide recommendations and insights to improve reporting. • Champion the integration of new analytical techniques and digital tools, promoting a culture of data driven decision making, continuous improvement and innovation • Effectively create reports and presentations that use data visualization and storytelling to communicate findings to executives and stakeholders • Additional duties as assigned
Requirements
• Bachelor’s degree or equivalent required • 7+ years’ experience in web analytics and digital analytics best practices and programs • Experience managing external partners, indirectly managing and influencing key stakeholders • Understanding of how commercial tactics, ecommerce funnels, media, CRM tactics work together to drive optimal customer experience and business results • Independent accountability to deliver high-quality analytics products to the business. Strong analytical and mathematical proficiency, curious mindset, and problem-solver • Ability to validate analysis, reports and underlying data and collaborate with Data, Insight and Analytics team to resolve any reporting and system data integrity issues • Demonstrated ability to present insights and recommendations in a clear, thoughtful ways • Leverage tools such as Amplitude, Content Square, Segment, Tableau, Power BI, Avo and AB testing tools • Familiarity with Alteryx, Avo, SQL, Python a plus
Benefits
• medical • dental • 401(k) • paid time off • equipment purchase program
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