Field Marketing and Demand Generation Director

February 21

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FICO

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FICO is a leading analytics and software company renowned for its FICO® Score, a tool widely used by lenders to assess credit risk. The company offers a comprehensive platform that leverages data, AI, and machine learning to power intelligent decision-making and customer engagement across various industries. FICO's solutions span fraud detection, credit scoring, and customer lifecycle management, making it vital to sectors such as finance and telecommunications. Its innovative products help businesses optimize outcomes through real-time analytics, business composability, and scenario management.

Predictive Analytics • Decision Management Tools and Applications • Scores • Consultancy • B2B Enterprise Software

1001 - 5000 employees

Founded 1956

💸 Finance

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Lead the coordination of a team to build account-based marketing campaigns. • Manage allocated marketing budget and develop sales partnerships. • Ensure FICO participation in industry conferences drives lead generation. • Develop ongoing relationships with key customer accounts. • Provide feedback to the Product Marketing team and identify growth opportunities.

🎯 Requirements

• A passion for technology. • Storyteller. • Excellent writer and honest communicator. • Deep knowledge of complex selling environments in the B2B technology world. • Empathy. • Relentless Execution. • Maturity and skill in collaborating with senior executives, customers, and sales teams. • Creative. • Data-driven. • Excellent verbal, written communication and presentation skills. • Honesty, transparency, and a willingness/ability to ask for help when you need it. • Extra Credit: Add a # next to your favorite organizational tool.

🏖️ Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others. • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences. • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so. • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.