Field Marketing Manager

21 hours ago

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Logo of Fieldguide

Fieldguide

Compliance Software • Compliance Audit & Advisory • Audit Engagement Software • Workflow Automation & Artificial Intelligence • Enterprise Cloud

Description

Own the strategy, planning and execution of event-driven marketing strategies that align with Fieldguide’s business objectives Manage all aspects of event planning, logistics, and execution, from concept to post-event analysis Collaborate with sales teams to create account-specific and regional event strategies designed to generate new pipeline, accelerate deals, and deepen customer and partner relationships Work closely with sales, product marketing, demand generation, ABM, and customer success teams to ensure alignment on messaging, goals, and deliverables for all event initiatives Tailor events to resonate with specific regions, customer segments, and industries, ensuring maximum relevance and engagement Source, negotiate, and manage vendor partnerships to deliver high-quality event experiences on time and within budget Partner with alliances and co-host events with partners to elevate event impact, including co-branded marketing efforts and joint events Track, analyze, and report on event performance metrics to assess ROI and identify areas for optimization Leverage learnings to continuously iterate and improve future programs Manage budgets for events and programs, ensuring efficient allocation of resources and adherence to financial plans Travel to events as needed (up to 30%) to oversee execution, ensure brand consistency, and create engaging and impactful onsite experiences

Requirements

Minimum of 6-8 years of experience in B2B marketing, with at least 4-5 years focused specifically on Field Marketing Exceptional project management and organizational skills, capable of managing multiple initiatives simultaneously Strong communication and relationship-building abilities for collaboration with cross-functional teams Creative thinker with a data-driven mindset, adept at analyzing metrics to refine strategies and demonstrate ROI Expertise in tailoring marketing initiatives to specific regions, industries, or customer segments Thrives in a fast-paced, collaborative environment with a proactive, problem-solving approach Passionate about creating impactful marketing experiences that connect with customers and prospects

Benefits

Competitive compensation packages with meaningful ownership Unlimited PTO 401k Wellness benefits, including a bundle of free therapy sessions Technology & Work from Home reimbursement Flexible work schedules

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