Manager - Marketing Campaigns

March 26

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Inovalon

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Inovalon is dedicated to transforming healthcare through its advanced cloud-based solutions and analytics. The company provides healthcare organizations, including payers, providers, pharmacies, and life sciences companies, with tools to enhance patient outcomes, optimize business performance, and improve healthcare economics. The Inovalon ONE® Platform integrates vast data sources and offers a suite of over 100 solutions that facilitate real-time insights and analytics, ultimately enabling better clinical care and administrative efficiencies.

Claims and Payment Integrity • Predictive Analytics • Data-Driven Intervention Platforms • Quality Improvement • CMS Star Ratings, QRS, NCQA HEDIS

1001 - 5000 employees

🤖 Artificial Intelligence

📋 Description

• Enable and support creative and imaginative thinking to drive the development and delivery of marketing programs • Work in close collaboration with Product Marketing, BDM and MDR Leadership • Leverage a team of 3 Campaign Managers to implement and utilize an array of digital and traditional marketing methods • Effectively lead and manage the Provider Marketing Campaign team • Foster and work in close partnership with business unit leadership • Lead and coordinate development and implementation of marketing strategies • Effectively plan and coordinate multiple campaign elements • Create and manage the Provider marketing campaign budget • Manage complex projects, set priorities, and manage multiple tasks simultaneously • Enable and promote creative thinking and development of innovative ideas • Create path to goal plans and monitor the progress of all campaigns • Develop and drive competitive analysis with regards to demand gen programs • Provide regular reports to stakeholders • Define and monitor relevant campaign KPIs • Analyze data, interpret marketing trends, and make informed decisions • Effectively adapt to changing market conditions • Maintain compliance with Inovalon’s policies, procedures and mission statement • Adhere to all confidentiality and HIPAA requirements • Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon

🎯 Requirements

• Minimum five years of experience in building and administration of marketing campaigns or programs • Minimum of 2 years in a leadership or people manager role • Experience marketing saas technology platforms, tools, products or services, preferably in a B2B environment • Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or other like software/marketing platforms • Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word • Excellent oral and written communication skills • High energy, enthusiasm, and initiative • Demonstrated effective time and self-management skills and the agility to work in a dynamic environment

🏖️ Benefits

• Health insurance • Life insurance • Company-paid disability • 401k • 18+ days of paid time off • Performance-based incentives • Valuable benefits package with a wide range of choices to meet associate needs