Senior Email Marketing Manager

June 3

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Flodesk

Design emails people love to get. Make beautiful sales pages.

11 - 50

Description

• Email Marketing Strategy: Create and implement a robust email marketing strategy that aligns with our overall marketing goals and brand voice • Copywriting: Develop compelling content, including eye-catching subject lines, persuasive body copy, and effective calls-to-action • Manage Campaigns: Design and manage email campaigns, focusing on onboarding, engagement, and retention to enhance the subscriber experience • Data Insights: Monitor and analyze email campaign performance to continually optimize our strategies based on key metrics and insights • Compliance: Stay abreast of email marketing trends and regulatory requirements (such as CAN-SPAM, GDPR, etc.) to ensure our campaigns are both effective and compliant • Optimization: Set up and optimize automated email workflows and triggered emails that respond to user interactions • Collaborate: Work closely with our teams such as Product and Design, to ensure a unified and consistent messaging across all channels

Requirements

• At least 5 years of experience in email marketing, with a demonstrated ability to develop successful strategies • Knowledge of CAN-SPAM, GDPR, and other email marketing regulations • Exceptional writing skills, with the ability to create engaging and persuasive email content • Strong analytical skills, proficient in evaluating and acting on marketing metrics and data insights • Excellent organizational skills, with the capacity to manage multiple projects in a dynamic, fast-paced environment

Benefits

• Base salary range: $75,000 - $95,000 • 10% discretionary annual bonus potential • Fully paid health insurance • 16 weeks paid parental leave • Unlimited flexible time off • 401k match (US employees only) • A leadership team that's 70% women; 85% underrepresented minorities

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