Senior Performance Marketing Strategist

February 25

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Fluency - Advertising Automation Platform

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Fluency is a digital advertising automation platform designed to streamline advertising processes for enterprise agencies and brands. By utilizing robotic process automation and AI, Fluency enhances advertising execution while maintaining strategic control. The platform facilitates budget management, campaign optimization, and ad customization, enabling agencies to manage substantial ad spend efficiently. Fluency's tools include portfolio management, real-time error detection, and integrated reporting, positioning it as a top-rated ad tech platform.

digital advertising • sem • display • RPA • enterprise automation

51 - 200 employees

☁️ SaaS

📋 Description

• Driving revenue through integrated campaign strategy and execution • Design and orchestrate integrated marketing campaigns across paid and owned channels to achieve business KPIs (e.g., lead generation, deal creation, pipeline development, and bookings). • Collaborate with sales to create personalized, targeted campaigns for high-value accounts, leveraging tools like LinkedIn and email to engage key decision-makers. • Experiment and innovate: Test new growth strategies and marketing tactics to identify scalable solutions that drive results. • Build a framework for effectively managing and measuring experiments. • Own the reporting process for paid and organic social campaigns, providing actionable insights and recommendations for improvement. • Own project management of identified campaigns, distilling campaign briefs into actionable project plans and overseeing execution through our project management tool (ClickUp) • Managing our paid and owned media • Oversee the strategy, execution, and analysis of paid campaigns across various platforms, including Google Ads, Meta, LinkedIn, Microsoft Ads, Reddit, and Programmatic channels to support identified KPIs and business goals • Manage relationships with advertising vendors (e.g. Google, Reddit, LinkedIn and MNTN) to enhance program performance • Own ad copy, landing page creation, creative and A/B testing strategies to improve campaign performance, collaborating with design and web teams as needed • Conduct ongoing campaign performance monitoring, daily optimization, and audience refinement to boost key performance metrics. • Plan, allocate, and manage ad budgets to ensure efficient resource utilization and adherence to constraints. • Manage content publication across owned channels including LinkedIn, Instagram, YouTube and Facebook • Optimize our social profiles and syndication strategies to boost engagement and performance metrics • Maintain and manage the social media editorial calendar in collaboration with the Content Manager and Demand Generation Manager

🎯 Requirements

• 5+ years of experience in performance marketing, paid media or campaign management. • Expertise in Google and Meta ads, proficiency in LinkedIn Ads, Reddit Ads and programmatic channels • 3+ years using HubSpot for campaign orchestration • Strong analytical mindset with expertise in leveraging tools such as GA4, Excel and Hubspot to measure, analyze and report on campaign performance • A track record of conducting structured experiments to improve campaign results (A/B testing, multivariate testing) • Strong communication and organizational skills. You excel at collaborating with diverse teams, managing priorities, and paying attention to detail. • Ability and desire to learn new technologies and apply them to your work - including Fluency’s proprietary system • Passion for helping fellow digital marketers discover the power of automation and AI within the ad operations space.