HubSpot Marketing Manager

October 10

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Automated Marketing • Financial Services Marketing • Websites • Digital Marketing • Social Media

201 - 500

💰 Series A on 2016-08

Description

• Manage all email distribution on behalf of our product and revenue marketing teams using HubSpot, ensuring quality, email best practices, and insights from prior campaigns are always reflected. • Design and optimize email templates, focusing on mobile-friendly layouts and advanced personalization features. • Manage and segment email lists to enhance engagement and conversion rates. • Implement and refine lead routing processes to maximize sales team efficiency. • Analyze campaign performance metrics and generate comprehensive reports on key marketing initiatives. • Provide data-driven insights to inform and improve future marketing campaigns. • Continuously optimize email deliverability, open rates, and overall campaign effectiveness. • Develop and maintain HubSpot workflows for lead nurturing and customer lifecycle management. • Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing channels. • Stay updated on email marketing best practices and HubSpot platform updates. • Manage HubSpot CRM, including contact management, lead scoring, and data integrity. • Create and maintain landing pages, forms, and CTAs to support lead generation efforts. • Implement A/B testing strategies to refine email content and improve performance. • Continuously explore new tools, strategies, and technologies to enhance marketing automation and stay ahead of industry trends. • Leverage AI-driven tools and analytics to automate personalization, improve targeting, and optimize marketing campaign performance. • Access to a private & secure workspace, free from distractions. • Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor. • An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps).

Requirements

• Proficient in HubSpot marketing automation (CRM, email campaigns, workflows, reporting, etc.). • Strong understanding of marketing automation best practices, lead nurturing, and lead scoring. • Experience with campaign analysis, performance tracking, and reporting. • Skilled in email segmentation, A/B testing, and optimization to improve engagement. • Strong collaborative and communication skills, with attention to detail in writing and proofreading. • Interest in staying current with marketing technology trends and best practices.

Benefits

• Generous paid Holiday schedule with a paid Winter Holiday Shutdown week. • Comprehensive paid time off policies including vacation, sick, parental, and bereavement leave. • Robust Insurance Plan including: Medical with $0 co-pay, Telehealth plan, Dental, Vision. • Health Savings Account (HSA) with generous employer contributions. • Flexible Spending Accounts (FSA). • Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage. • Company-paid Short & Long Term Disability coverage. • Company-paid Employee Assistance Program (EAP). • Matching 401(k) with immediate full vesting. • Employee Events Committee that plans fun in-person and virtual events. • On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit. • Internet & Gym Reimbursement! • Work computer equipment is provided to help you succeed :)