FOLX Health
FOLX Health is a comprehensive health and wellness platform specifically designed for the LGBTQIA+ community. Offering gender-affirming care, mental health services, therapy, primary care, and sexual and reproductive health, FOLX is dedicated to providing an inclusive and supportive healthcare environment. With a focus on expert, affirming, and inclusive care, the platform serves over 50,000 individuals, supporting their unique health needs through a secure online portal. FOLX also offers a community platform for peer support and educational resources, reinforcing its commitment to holistic and personalized care.
Senior Manager - Growth Marketing
March 21
FOLX Health
FOLX Health is a comprehensive health and wellness platform specifically designed for the LGBTQIA+ community. Offering gender-affirming care, mental health services, therapy, primary care, and sexual and reproductive health, FOLX is dedicated to providing an inclusive and supportive healthcare environment. With a focus on expert, affirming, and inclusive care, the platform serves over 50,000 individuals, supporting their unique health needs through a secure online portal. FOLX also offers a community platform for peer support and educational resources, reinforcing its commitment to holistic and personalized care.
📋 Description
• Own & Optimize Paid Media Strategy: Lead a full-funnel, multi-channel paid growth strategy to drive user acquisition, engagement, and retention • Explore & Expand Growth Channels: Go beyond traditional SEM and social—identify, test, and scale unconventional, high-impact paid channels that resonate with LGBTQIA+ communities • Manage Budget Efficiently: Ensure budget efficiency, performance optimization, and strategic scaling of paid media efforts • Experiment & Iterate: Develop and execute testing frameworks (A/B tests, landing page experiments, audience segmentation) to enhance performance • Lead CRO & Landing Page Optimization: Partner with product and content teams to optimize conversion paths, improve user experience, and increase engagement • Analyze & Act on Insights: Leverage performance data to refine strategies in real time, ensuring continuous improvement in CAC, LTV, and ROAS • Stay Ahead of Trends: Monitor digital marketing innovations, emerging platforms, and cultural trends to bring fresh ideas that drive growth and community engagement
🎯 Requirements
• 5+ years of hands-on experience in growth or performance marketing, with a strong background in paid media • Expertise in managing and optimizing paid campaigns, with a demonstrated ability to identify, test, and scale underutilized or emerging platforms across search, social, and other channels • Experience in conversion rate optimization (CRO), including A/B testing and landing page improvements • Strong analytical skills and familiarity with marketing analytics tools • Deep understanding of experimentation frameworks and a test-and-learn mindset • Proven ability to manage agencies and external partners to drive results • A passion for creative problem-solving and finding new, unconventional ways to grow • Experience in healthcare or health tech is highly preferred • A commitment to and passion for LGBTQIA+ health and advocacy
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