Marketing Creative Content Lead

October 9

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Formic

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Robotics and Industrial Automation

51 - 200

Description

• Who We Are: At Formic, we’re on a mission to revolutionize American manufacturing and create more abundance in the world. • About the Marketing Team: As the Marketing Team at Formic, we are tasked with articulating the value of Formic’s offering to a diverse audience and driving top of funnel growth. • As Marketing Creative Content Lead, you will: • Be the driving force for visual engagement and storytelling on the Formic marketing team. • Bring a creative eye to developing engaging content for our target markets (CPG, Food, Bev, Consumer Chemical) and personas (CEO, COO, Plant Manager, Continuous Improvement Engineers). • Lead the creation of multi-media marketing content including video creation, graphic design, shareable content, ads, print collateral, and social media posts that support Formic's brand identity, value proposition, and customer journey - resulting in greater awareness and lead generation. • Leverage playbooks and approaches that you have previously succeeded with to generate foundational success in visual storytelling. • Contribute ideas to leverage multi-media content to engage at all levels of the marketing and sales funnel. • Create sales and marketing assets for use in developing pipeline, closing business, nurturing customer relationships, and sales enablement. • Support the aggregation of core company messaging both internally and externally. • Help drive the growth of the business. • Work cross functionally with other members of the marketing team and Formic as a whole to deliver compelling content and campaigns.

Requirements

• 4+ years of video and graphic design experience with a creative agency or a specific focus on B2B marketing • Video production experience, including some combination of shooting, directing, editing, and/or motion graphics for both long and short form video • Capable of distilling complex subjects into simple and easy to understand visuals and communicating the same information to different audiences in ways they will best consume it • Creative, entrepreneurial, and opinionated about what makes for great content in a B2B environment, with the determination and focus to execute, even when participants are reluctant to participate • Fantastic cross-functional collaborator with all departments at the company, and interpersonal skills to get many different types of communicators comfortable being in front of the camera • Excited to be a part of a dynamic, growing and changing organization • A creative thinker and self-starter who comes to the table with ideas for projects and can execute with minimal oversight • A fantastic communicator - we are a fully remote organization, and thus, place a premium on crisp, concise emails, Slack messages, and project plans • Excited to travel for video shoots on an as-needed basis • Flexible to grow and adapt the job description as business needs change • This role can be based in Woodbridge, IL or remote within the US. If Woodbridge based, you will need the ability to work a hybrid schedule (3+ days/week) in office

Benefits

• Equity in Formic: your slice of ownership in a fast-growing Series A startup, backed by some of the best investors in the world • 99% coverage on our base Medical, Dental, and Vision insurance plans (75% coverage for dependents) via Blue Cross Blue Shield and Guardian, with buy-up options, as well • FSA & DCFSA • Life insurance, Short-Term Disability, and Long-term Disability plans (covered at 100%) via Guardian • Employee Assistance Program • Paid parental leave • Company-sponsored 401k • Home Office Stipend for remote and hybrid roles • Monthly Phone/Internet Reimbursement • Flexible time off policy and 10+ company holidays • Opportunity to join a talented and diverse team united behind our mission to revolutionize American manufacturing