Channel Marketing Manager

October 15

Apply Now

Receive Emails with Similar Jobs

Fortive

WebsiteLinkedInAll Job Openings

Professional Instrumentation • Industrial Technologies • Healthcare Solutions • Precision Technologies • Software-Enabled Workflow Solutions

10,000+

💰 Post-IPO Equity on 2020-03

Description

• Location: Remote, expectation of up to 15% travel. • Fluke is seeking a dynamic and experienced Channel Marketing Manager focused on the Grainger and IMRO account partnerships to drive our marketing strategy, optimize channel performance, and support our sales and tradeshow efforts. • Develop and execute comprehensive marketing strategies tailored to assigned account’s platforms to drive product visibility and sales growth. • Drive seller education initiatives to ensure Fluke remains top of mind for Grainger and IMRO sellers. • Work with strategy, product, and sales to complete category reviews in partnership with assigned accounts. • Analyze performance data, including sales trends, and customer feedback, to identify opportunities for optimization and improved ROI, and adjusting tactics for optimal performance. • Track and report on key performance metrics, providing actionable insights to drive marketing and sales strategies. • Manage relationships with internal and external stakeholders to coordinate product launches, promotional activities, and brand consistency. • Stay up to date on industry trends, account platform updates, and emerging marketing tools to continually refine and innovate marketing strategies. • Lead the planning, coordination, and execution of the Grainger tradeshow focused on showcasing products to Grainger sellers and customers. • Collaborate with sales, marketing, and product teams to align tradeshow objectives with overall business goals for Grainger account growth. • Maintain the event budget while maximizing the show impact and ROI. • Oversee the design and layout of the booth and promotional materials, ensuring brand consistency and adherence to Grainger’s marketplace standards. • Analyze tradeshow performance metrics, such as leads generated, conversions, and customer engagement, and provide post-event reports with actionable insights. • Ensure compliance with Grainger’s guidelines and best practices for vendor participation in company-sponsored events. • Stay updated on industry trends, competitor activities, and tradeshow best practices to continually enhance event strategies and performance. • Recommend and lead success metrics through dashboards and bowlers. • Support the annual channel management planning process relative to area of responsibility, aligned with corporate and customer planning through the line review and development process. • Understand business, brand, and customer priorities to find common ground. • Develop a calendar of marketing initiatives within scope of responsibility. • Provide appropriate POS measurements to aid in the decision-making process and analysis.

Requirements

• A fast learner with an undergraduate degree in Marketing, Business or related field (master’s degree or MBA a plus). • A multifaceted leader with 5+ years of channel engagement/sales experience and a track record of customer expansion, growing market share, and overachieving revenue targets. • Innovative and motivated by change, you’ve participated in building a progressive strategic vision. You’re not afraid to challenge the status quo! • Working collaboratively, you quickly identify stakeholders and build / maintain deep relationships at all levels, both internally and externally. • Methodical and detailed, you thrive with process management and operational excellence to achieve results! • Connecting with customers and end-user markets, you balance business intuition with market realities to make sound decisions.