Director - Marketing Operations

September 22

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Fourth

WebsiteLinkedInAll Job Openings

Hospitality Payroll • Hospitality Data & Analytics • Workforce Planning • Employee Engagement • Inventory Management

501 - 1000

💰 Venture Round on 2015-06

Description

• Orchestrate the annual marketing planning process to ensure MQL targets and Marketing budget are in line with bookings targets and activities needed to achieve results. • Ensure impact-level marketing measurement and executive reporting on marketing’s contribution to the business, including campaign tracking and dashboards that provide insight into campaign performance and areas for optimization • Coordinate the budget strategy and manage the budget allocation and reconciliation process • Lead data strategy development and infrastructure deployment, including technology ownership and marketing process governance • Manage Sales Development organization to goals, objectives and influenced quota achievement • Manage Austin and London-based sales development positions to support the sales and CSM organizations • Recruit, hire, train, motivate, and coach SDRs/MDRs (note: successful SDRs are promoted with the organization within 12 to 18 months, making hiring and training a particularly important function.) • Research software and technology that can impact our outbound prospecting efficiency • Monitor and refine sales lead processes and metrics, including the effective use of Salesforce.com and other systems • Proactively work to improve the cadence and throughput of the assigned sales development target accounts and compile team reports to track • Work closely with sales and CSM teams to ensure a positive working relationship and maximize the impact and effectiveness of sales/marketing development.

Requirements

• 7-10 years of proven success in Marketing Operations or Sales Development Management, preferably in high technology-based products and/or services. • People management (through influence), including experience growing and scaling a successful sales/marketing development team in a fast-growth environment • Proven ability in establishing and achieving or exceeding measurable goals in a constantly changing sales development organization, and able to drive organizational change and improvements • Data-driven marketing strategy, planning, budget allocation, and organizational alignment experience • Marketing measurement analysis and delivery using data from Marketo, Salesforce, Web analytics and finance systems • Experience with lead management process creation, delivery, and monitoring, particularly around service level agreements, is desirable • Passion for data with the ability to translate quantitative data into actionable recommendations