Marketing Automation Manager

2 days ago

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Fullscript

WebsiteLinkedInAll Job Openings

Integrative Medicine • e-commerce • Dispensing Platform • Inventory management • health technology

201 - 500 employees

Founded 2016

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

💰 $240M Private Equity Round on 2021-11

Description

• Fullscript leads the way in proactive whole-person care, empowering over 100,000 healthcare practitioners to serve 10 million patients. • Our platform enables practitioners to deliver complete care; designing holistic health plans, educating patients, managing lab diagnostics, and prescribing high-quality supplements—all in one place. • Come build a healthier future with us and let’s make healthcare whole. • The Marketing Automation Manager role is critical to fuelling Fullscripts marketing efforts. • This role is responsible for owning the implementation and ongoing innovation of Fullscript’s marketing automation tools. • This role is responsible for overseeing the development, execution, and optimization of automated marketing campaigns. • As a Marketing Automation Manager, you will manage enhancing our marketing efforts through innovative use of technology and data-driven strategies. • This position reports into the Director of Marketing Operations and will work closely and collaboratively with multiple departments. • Help us expand our reach through optimized technology.

Requirements

• Minimum 5 years of hands-on experience working within Iterable and other marketing automation tools such as Marketo, Hubspot or Salesforce Marketing Cloud. • Expertise with data modeling and segmentation strategies. • Experience with A/B testing, message personalization, and optimization for conversion rates. • Excellent analytical and quantitative skills to report on and interpret data then translate it to actionable changes. • Strong technical background with expertise in logic and problem-solving skills. • Deep knowledge of data privacy laws and compliance with GDPR, Can-Spam, CASL, CCPA, and HIPAA. • Ability to train and lead team members on the use of marketing automation software and best practices. • Bias for action and making things better than how you found them. • Systems-thinker.

Benefits

• Competitive Total Rewards offerings • RRSP savings plan & matching (within CAD) • Customizable Health Benefits • Flexible Paid Time Off program • Discounts on Fullscript catalog of products for self, family & friends • Training allowance and company-wide learning initiatives • Work Wherever You Work Well*