Senior Manager, CRM & Lifecycle Marketing

18 hours ago

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Description

•About Us: Live experiences help people cross today’s digital divide... •The Role: We are looking for a talented, data-driven CRM leader to scale our customer engagement and retention marketing efforts... •What you'll be doing: CRM Vision, Develop ambitious growth targets... •Talent Development. Coach and motivate a high performing team... •Customer-First Advocacy. Understand the interests and behaviors of our customers... •Strategic Leadership. Align CRM with the company’s overall strategy... •Operational Excellence. Partner with data, creative, product... •Collaboration. Lead advocacy for CRM by sharing insights... •World Class Programming. Set best-in-class practices for our customer experience...

Requirements

•A deep understanding of lifecycles, segmentation, analytics, and user behavior •Experience with Braze or similar CRM platforms •8+ years of experience with email, mobile push notifications, and SMS marketing campaigns. Experience with both Mobile Apps and eCommerce a plus. •3+ years of experience managing a team within CRM •A data-driven approach toward increasing engagement and improving lifetime value •High degree of comfort rolling up your sleeves to get into the details with your team, including working with SQL, experimentation models, and customer analytics •Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. •You understand what questions to ask to get to the answer when working with analysts to uncover learnings that will propel performance

Benefits

•Flexible PTO •Competitive salary & equity package •Monthly Gametime credits for any event ($1,200/yr) •Medical, dental, & vision insurance •Life insurance and disability benefits •Diverse Family-forming benefits through Carrot Fertility •401k, HSA, pre-tax savings programs •Company offsites and meet-ups •Wellness programs •Tenure recognition