Senior Marketing Manager, Paid Social

18 hours ago

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Gametime

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Description

• The Gametime Manager/Sr. Manager, Mobile Marketing is responsible for oversight of all mobile marketing campaigns, scaling spend while achieving set ROAS/ROI goals, testing and scaling new channels, and directing creative team needs based on performance. • Own the mobile acquisition marketing program with an emphasis on driving scale across channels while targeting performance ROAS/KPI goals. • Manage marketing channels with an emphasis on social (i.e. Facebook, Instagram, Twitter, Tiktok, etc.) - continuously tracking and updating data, segmenting, monitoring performance, and finding new ways to improve scale and return-on-ad-spend (ROAS). • Use a data-driven approach & a vigorous testing process to evaluate hypotheses and extract insights on strategy and performance. • Collaborate with the Gametime creative team, to help create new and innovative messaging and customer touch points. • Work closely with data & product teams to implement marketing systems and tools while also working to identify opportunities to enhance the customer experience and drive additional conversions and revenue. • Develop a deep understanding of the customer experience and data flow from acquisition and engagement to drive conversions & revenues. • Assist as needed on other marketing initiatives such as app store optimization, brand testing, and CRM.

Requirements

• Experience managing six- to seven- figure monthly marketing budgets across a variety of mobile acquisition channels • Deep expertise with social UA tools, platforms, attribution & SKAN, and best practices ranging from campaign set up to optimizing performance to desired goals • Strong analytical skills - highly comfortable with data and meticulous about accuracy in reporting • You’re a self-starter who can execute tactically and think strategically and who will take initiative in testing new strategies while driving process improvements • Creative best practices, A/B testing, and understanding of full-funnel marketing concepts as a means to optimize performance

Benefits

• Flexible PTO • Competitive salary & equity package • Monthly Gametime credits for any event ($1,200/yr) • Medical, dental, & vision insurance • Life insurance and disability benefits • Diverse Family-forming benefits through Carrot Fertility • 401k, HSA, pre-tax savings programs • Company offsites and meet-ups • Wellness programs • Tenure recognition