Senior Lifecycle Marketing Manager
June 3
Description
• As a Senior Lifecycle Marketing Manager at Freed, you will play a vital role in formulating, leading, and executing the overall lifecycle strategy to capture trials and leads, nurture them with relevant content, and drive paid subscription growth. This role will also be instrumental in minimizing existing customer churn and ensuring a smooth customer lifecycle funnel. You will work to enhance the customer journey through engaging communications and data-driven strategies.
Requirements
• 6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management; experience in the SaaS or health tech technology industry preferred • Deep expertise in email platforms such as Iterable or Mailchimp, as well as in-app platforms such as Appcues, with a comprehensive understanding of CRM, email, and app systems • Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data • Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions • Ability to work collaboratively in a fast-paced environment • Skilled in project management, capable of managing multiple projects and excelling in prioritization • Comfort with A/B testing and experimenting with new strategies; adaptability to feedback and results
Benefits
• Competitive salary and equity in a high-growth company • Opportunity to make an immediate impact • Medical, dental, and vision benefits for US-based employees • Unlimited PTO • Company-sponsored annual retreats • A collaborative, asynchronous remote-first environment
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