Head of Demand Generation

September 13

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Description

• Develop, execute, and lead a comprehensive demand generation strategy to drive qualified leads and support revenue targets. • Design, implement, and optimize multi-channel marketing campaigns across digital, social media, email, and content channels. • Build and manage lead nurturing programs that effectively move prospects through the sales funnel and enhance conversion rates. • Track, analyze, and report on campaign performance, focusing on key metrics such as lead generation, conversion rates, and ROI. • Collaborate closely with the sales team to ensure alignment on lead quality, handoff processes, and feedback loops. • Manage the demand generation budget, ensuring efficient allocation of resources to maximize impact and ROI. • Create, lead, and mentor a high-performing demand generation team, fostering a culture of continuous improvement and innovation.

Requirements

• Over 5 years of experience in demand generation or growth marketing, preferably in a B2B tech startup or restaurant tech environment. • Demonstrated success in developing and executing demand generation campaigns that drive revenue growth. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Proficiency in marketing automation platforms, CRM systems, and analytics tools. • Excellent communication and collaboration skills, with a track record of working effectively with sales teams and cross-functional partners. • Experience in the restaurant or SMB sector is a significant plus.

Benefits

• Strong & Competitive Compensation Package • Company-Sponsored Insurance Package (Health, Dental, Vision, Mental Health) • Paid Parental Leave • Flexible Work Environment • Responsible Paid Time Off Policy