Marketing Communications Manager

2 days ago

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The Institutes

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201 - 500

Description

• The Marketing Communication Manager is responsible for the development and execution of marketing strategies to help achieve assigned business unit and enterprise growth targets. • Growing awareness of each organization, association and event, driving membership and attendance growth for multiple brands under The Institutes. • Manage full life cycle marketing campaigns for assigned business units contributing to achieving revenue goals and other KPIs. • Oversee paid and organic marketing efforts in conjunction with internal and external partners with a focus on optimizing spend and conversions. • Create and execute persona-based lead gen B2B marketing campaigns using a variety of media and channels. • Collaborate with sales team partners to ensure clients and potential clients have access to the content and assets needed to maximize partnerships. • Develop, update, and maintain print and electronic collateral as needed. • Work with other staff to ensure alignment in communications. This includes the promotion of educational and networking programs across the web, social media, e-mail, print, and other distribution and marketing platforms. • Identify and support enterprise cross-marketing opportunities.

Requirements

• Bachelor’s degree required. • 3-5 years’ experience in marketing communications. • Excellent written and verbal communication skills. • Superb writer; Strong editorial skills and experience • Demonstrated ability to work well within a remote team environment. • Proficiency in Microsoft Office applications, website platforms, social media platforms. • Ability to quickly learn new technologies • General awareness of emerging trends impacting insurance professionals preferred.

Benefits

• 401(k) plan with company contribution up to 16% • Generous time off package that includes paid vacation, personal, sick, and holidays • Paid maternity and parental leave • Tuition reimbursement • Medical, dental, vision, and prescription coverage