Yesterday
• Create and execute multi-channel marketing campaigns primarily focused on events and trade shows. • Create, deploy, and analyze email marketing, paid media, social media, and direct mail campaigns. • Write news releases, profiles, and stories highlighting the affiliates’ work and activities. • Develop, update, and maintain print and electronic collateral as needed. • Track communication metrics such as social, email, etc. (may be in collaboration with external partners). • Partner with brand leaders, editing and design departments, as well as external partners to deliver assets including collateral, video, and event signage. • Work with affiliate staff to ensure alignment in communications. • Identify and support cross-marketing opportunities. • Travel to major events and programs as needed. • Ensure successful onsite execution of events alongside affiliate teams.
• Bachelor’s degree required. Marketing, Communications, or Journalism preferred. • 3-5 years’ experience in marketing communications. • Event marketing experience a plus. • Excellent written and verbal communication skills. • Experience building, executing, and analyzing email, social, and paid media campaigns. • Strong executor who is highly organized with strong project management skills and the ability to manage multiple campaigns simultaneously. • Demonstrated ability to work well within a highly collaborative team environment. • Proficiency in Microsoft Office applications, website platforms, email marketing platforms, and social media platforms. • Ability to quickly learn new technologies. • Experience with Cvent, CDS, A2Z or other event platforms a plus. • Experience with Adobe, and Google Analytics a plus. • Experience using video content a plus. • General awareness of emerging trends impacting insurance professionals a plus.
• 401(k) plan with company contribution up to 16% • Generous time off package that includes paid vacation, personal, sick, and holidays • Paid maternity and parental leave • Tuition reimbursement • Medical, dental, vision, and prescription coverage
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